Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands

Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands

by Kevin Budelmann, Yang Kim

Paperback(Revised ed.)

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Product Details

ISBN-13: 9781631597084
Publisher: Rockport Publishers
Publication date: 04/16/2019
Series: Essential Design Handbooks Series
Edition description: Revised ed.
Pages: 232
Sales rank: 437,899
Product dimensions: 8.50(w) x 10.00(h) x 0.62(d)

About the Author

Kevin Budelmann and Yang Kim are the founders and co-owners of Peopledesign, a brand strategy and design firm in Grand Rapids, Michigan,  helping clients establish strong, future-proof brand identities. Peopledesign has been recognized by ADC Global, AIGA, American Center for Design, American Graphic Design Awards, AR100, CMYK Magazine, Communication Arts, Coupe magazine, Creative Quarterly, Critique Magazine, GD:USA, Graphis, How, Inc. 5000, LogoLounge, Print, ReBrand, STA, Step: Inside Design, Type Directors Club, Webby Awards. Budelmann and Kim published the original edition of Essential Elements for Brand Identity with Rockport in 2010.

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Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands 5 out of 5 based on 0 ratings. 1 reviews.
Shelly9677 6 days ago
Great book with comprehensive advice for entrepreneurs and design specialists! The information on logo design, colors and brand psychology is top-notch. The visual images included are constructive and stunning. Five stars.