Brand Love: Building Strong Consumer-Brand Connections

The best brands evoke the emotions of their customers by tapping into their hearts and minds.

Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships.

Brand Love describes how brands appeal to the emotions of their consumers and wh...