Order History
Premium Membership & Rewards
Help Center / FAQ
Brand Mover: How to Lead Audiences from Apathy to Advocacy
Hardcover
$25.99
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
Build Advocates, Not Just Awareness
Most brands know how to capture attention. Few know how to hold it, and even fewer know how to transform it into loyalty that lasts.
In Brand Mover: How to Lead Audiences from Apathy to Advocacy, marketing veteran Marc Paulenich presents a framework that goes beyond traditional marketing funnels to address the real challenge facing today’s brands: customer indifference.
Drawing on decades of agency leadership and client success stories spanning healthcare to...
Most brands know how to capture attention. Few know how to hold it, and even fewer know how to transform it into loyalty that lasts.
In Brand Mover: How to Lead Audiences from Apathy to Advocacy, marketing veteran Marc Paulenich presents a framework that goes beyond traditional marketing funnels to address the real challenge facing today’s brands: customer indifference.
Drawing on decades of agency leadership and client success stories spanning healthcare to...