Brand Mover: How to Lead Audiences from Apathy to Advocacy

Build Advocates, Not Just Awareness

Most brands know how to capture attention. Few know how to hold it, and even fewer know how to transform it into loyalty that lasts.

In Brand Mover: How to Lead Audiences from Apathy to Advocacy, marketing veteran Marc Paulenich presents a framework that goes beyond traditional marketing funnels to address the real challenge facing today’s brands: customer indifference.

Drawing on decades of agency leadership and client success stories spanning healthcare to...