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Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy

By Anne H. Chasser, Jennifer C. Wolfe
eBook
$29.00
By Anne H. Chasser, Jennifer C. Wolfe
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Discover how the world's leading companies have added value to their company by rewiring the brand creation process

Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.

  • Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, S...

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