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Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands
By Daryl Weber
eBook
$2.99
By Daryl Weber
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An examination of the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this to their advantage.
In Brand Seduction, author Daryl Weber reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and makes decisions, and the important roles our emotions and unconscious play in our selections.
Through simple language, engaging stories, and real-world examples, Brand Seduction shows you h...
In Brand Seduction, author Daryl Weber reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and makes decisions, and the important roles our emotions and unconscious play in our selections.
Through simple language, engaging stories, and real-world examples, Brand Seduction shows you h...