Brand Sense: Sensory Secrets Behind the Stuff We Buy (Enhanced Edition)

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently — integrating touch, taste, smell, sight, and sound — with startling and measurable results.Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND sense explains Martin Lindstrom's innovative six-step program for bringing brand building int...