Branding Authoritarian Nations: Political Legitimation and Strategic National Myths in Military-Ruled Thailand

Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of military-ruled Thailand.

The book argues that nation branding is a political act that is integral to state legitimation processes, particularly in the context of authoritarian regimes.

It applies its alternative reading of nation branding to eight different sectors: tourism, economy, foreign direct investment, foreign p...