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Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections
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Build a “cognitive brand” that connects with your customers in the deepest, most meaningful ways
Successful marketing is all about unlocking the door to peoples’ thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever.
In Branding Between the Ears, world-renowned marketing thought leader Sandeep Dayal explains how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer minds—and create ...