Branding: In Five and a Half Steps

The ultimate step-by-step visual guide to creating a successful brand, using contemporary brand identities as prototypes.

Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.

In Branding, Johnson strips everyday brands down to their basic compo...