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Branding Only Works on Cattle: The New Way to Get Known (And Drive Your Competitors Crazy)
Hardcover
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In this essential guide to understanding how branding is evolving, learn how companies affect behavior via marketing communications, distribution strategies, and customer service.
Most people don't know it yet, but branding is dead.
Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example:
Most people don't know it yet, but branding is dead.
Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example:
- Dinosaur-headed execs in Microsoft ads didn't help sell software...