Branding that Means Business: An Economist Edge Book

'The most insightful book on branding of the last 20 years' Rory Sutherland, Vice Chairman of Ogilvy

Now, more than ever, your brand is either loved - or it's noise.

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without?

To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. This requires a new pe...