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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
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"Whether you're launching your own company, or are more of a reluctant entrepreneur, you face the imperative to build your brand. Kaputa has made this challenger her personal and professional study, and she shares secrets worth many times the cost of admission!" - Daniel H. Pink, author of Drive and A Whole New MindEven the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transfor...