Breakthrough Copywriter, The Sequel (Masters of Marketing, #8)

After a Decade, Here's New Breakthroughs From Leading-edge Copywriting Research.

Working to understand Eugene Schwartz' masterwork, Breakthrough Advertising, can be a life-long commitment.

Where do you start? Fortunately, he left clues within his work that tells us the roots of his own expertise.

Schwartz himself studied the earlier masters. You'll find these mentioned in his epilogue as recommended books. And that's our starting point.

In that masterwork, Claude Hopkins was mentioned five tim...