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This is an unconventional telling of a brand history—but then Breitling has never been one to follow the rules.

In 1884, from a modest Swiss workshop, Leon Breitling began a legacy that would redefine the modern chronograph, champion the skies as the official timekeeper of civil aviation, launch a wristwatch into space, and put the first international emergency beacon in a timepiece.

Delve into a collection of 140 stories, packed with intimate photos, first-person accounts, and a visual feast...