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Brutal Simplicity of Thought

By M&C Saatchi
eBook
$11.99
By M&C Saatchi
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The principles of creativity in stunningly simple words and pictures by the man behind the world's most successful advertising agency

How did two wheels emancipate women? How can a pie save thousands of lives? How can a useless piece of fabric determine social status? How can you make night day?

Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents deceptively simple examples of concepts that have changed the world—from the single piece of paper that b...

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