Building a Brand

Brands are built in various ways, influenced by location, time, and the nature of the product or service they represent. One of these methods can be pure happenstance, lacking a scientifically rigorous approach, yet resulting from personal efforts that achieve significant successes. While this does not diminish the brand's value, it poses a long-term threat of failure if its owners do not take action to shift toward a scientific and practical methodology that ensures sustainability, develop...