Building a Sensory Program: A Brewer's Guide to Beer Evaluation

While most breweries know that a sensory program can help them consistently deliver quality beer, shockingly few perform regular, standardized tasting of their products. Many cite roadblocks such as lack of resources, time, or knowledge. But ignoring routine sensory evaluation can have dangerous consequences, from customer complaints to costly recalls. Fortunately, establishing a results-oriented sensory program does not have to be complicated, and is entirely within your reach.

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