Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs
Nobel Prize winner and bestselling author of Banker to the Poor,shows how entrepreneurial spirit and business smarts can be harnessed to create sustainable businesses that can solve the world's biggest problems--a reminder that capitalism can take kindlier forms” (Spectator)

Social business is a visionary new model for capitalism developed by Muhammad Yunus, the practical genius who pioneered microcredit and won the Nobel Peace Prize for his efforts to combat global poverty. Now social business, which harnesses the energy of capitalism to fulfill human needs rather than reward shareholders, is being adopted by leading corporations as well as entrepreneurs and social activists across Asia, South America, Europe, and the United States. Through examples of corporations such as BASF, Adidas, Danone, Uniqlo, and others, Building Social Business shows how an inspiring theory has become a world-altering practice, and offers practical guidance for those who want to create social businesses of their own.
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Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs
Nobel Prize winner and bestselling author of Banker to the Poor,shows how entrepreneurial spirit and business smarts can be harnessed to create sustainable businesses that can solve the world's biggest problems--a reminder that capitalism can take kindlier forms” (Spectator)

Social business is a visionary new model for capitalism developed by Muhammad Yunus, the practical genius who pioneered microcredit and won the Nobel Peace Prize for his efforts to combat global poverty. Now social business, which harnesses the energy of capitalism to fulfill human needs rather than reward shareholders, is being adopted by leading corporations as well as entrepreneurs and social activists across Asia, South America, Europe, and the United States. Through examples of corporations such as BASF, Adidas, Danone, Uniqlo, and others, Building Social Business shows how an inspiring theory has become a world-altering practice, and offers practical guidance for those who want to create social businesses of their own.
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Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs

Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs

by Muhammad Yunus
Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs

Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs

by Muhammad Yunus

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Overview

Nobel Prize winner and bestselling author of Banker to the Poor,shows how entrepreneurial spirit and business smarts can be harnessed to create sustainable businesses that can solve the world's biggest problems--a reminder that capitalism can take kindlier forms” (Spectator)

Social business is a visionary new model for capitalism developed by Muhammad Yunus, the practical genius who pioneered microcredit and won the Nobel Peace Prize for his efforts to combat global poverty. Now social business, which harnesses the energy of capitalism to fulfill human needs rather than reward shareholders, is being adopted by leading corporations as well as entrepreneurs and social activists across Asia, South America, Europe, and the United States. Through examples of corporations such as BASF, Adidas, Danone, Uniqlo, and others, Building Social Business shows how an inspiring theory has become a world-altering practice, and offers practical guidance for those who want to create social businesses of their own.

Product Details

ISBN-13: 9781586488635
Publisher: PublicAffairs
Publication date: 05/11/2010
Sold by: Hachette Digital, Inc.
Format: eBook
Pages: 256
File size: 2 MB

About the Author

About The Author
Muhammad Yunus, a native of Bangladesh, is the founder and managing director of Grameen Bank, a pioneer of microcredit, an economic movement that has helped lift millions of families around the world out of poverty. Yunus and Grameen Bank are winners of the 2006 Nobel Peace Prize. He is currently serving as Chief Adviser to the interim government of Bangladesh.
 

Table of Contents

Introduction: Social Business-From Dream to Reality vii

1 Why Social Business? 1

2 Growing Pains 33

Lessons in Adaptation and Change from the Story of Grameen Danone

3 Launching a Social Business 57

4 To Cure One Child 95

A Case of Social Business in Healthcare

5 Legal and Financial Frameworks for Social Business 111

6 Grameen Veolia Water 133

A Social R&D Project for Addressing the World Water Crisis

7 Creating a Global Infrastructure for Social Business 153

8 Glimpses of Tomorrow 173

More Social Businesses Are on the Way

9 The End of Poverty 195

The Time Is Here

Index 207

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