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Building The Perfect Star: Changing the Trajectory of Sports and the People in Them
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Today, it is inconceivable for a professional or even small college sports team to go without a coach designated to enhancing conditioning, strength training, and overall performance. But someone had to be first. In 1976, the Dallas Cowboys and Pro Football Hall of Fame head coach Tom Landry hired Dr. Bob Ward and told him to go to work. Part of the aura of the Dallas Cowboys was to be ahead of the curve, which made hiring Ward a natural step forward. No one could have predicted that Ward w...