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Built-In Social: Essential Social Marketing Practices for Every Small Business
By Jeff Korhan
eBook
$15.00
By Jeff Korhan
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How to redesign your business for social relevance and profitable success
Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community—even competitors. Built-In Social pr...