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Built to Win: Designing a Customer-Centric Culture that Drives Value for Your Business

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The definitive guide to deliberately designing a customer-centric organization.

In today’s oversaturated business environment, it can be a challenge to stand out from the crowd. With everyone playing the same digital game, how do you gain an edge on your competition and keep your customers coming back?

For CX Journey Inc. founder and CEO Annette Franz, the answer is simple: create a world-class customer experience on the foundation of a customer-centric culture. With her new book Built to Win...