Burn Rate: How MoviePass Spent $100 Million to Sell You $10 Tickets

For $9.95 a month, you could see a movie every single day. It was the deal of the century for consumers, and a suicide mission for the company. MoviePass became the fastest-growing subscription service in history, gaining millions of users in months. There was just one problem: They paid the theaters full price for every ticket. The more customers used the product, the faster the company died.

"Burn Rate" is the wild story of Mitch Lowe and Ted Farnsworth, who tried to "blitzscale" their way...