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Burn the Business Plan: What Great Entrepreneurs Really Do

By Carl J. Schramm
Narrated by: Tom Parks
Unabridged — 8 hours, 1 minutes
Audiobook
$35.99
By Carl J. Schramm
Narrated by: Tom Parks
Unabridged — 8 hours, 1 minutes

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“The evangelist of entrepreneurship” (The Economist) reveals the true stories about how a range of entrepreneurs created their successful start-ups: hint, many of them never began with a business plan.

Business schools teach that the most important prerequisite for starting a business is a business plan. Nonsense, says Carl Schramm in Burn the Business Plan, who for a decade headed the most important foundation devoted to entrepreneurship in this country. Microsoft, Apple, Facebook, and Goog...