Business Economics: Theory and Application

'Business Economics: Theory and Application' is an undaunting and accessible text that focuses on the real world of business and how this relates to economics.

The links to business are far more intrinsic that in other business economics textbooks where a business "flavour" is simply added to traditional economics theory. It provides an in-depth jargon-free analysis, particularly relevant for one semester courses. A variety of case studies and questions are used throughout the text both to i...