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Business Is Dead: Resurrecting Entrepreneurship Through the Fan-Focused Venture

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"Pop culture is a very broad realm and approaching the subject of entrepreneurship within this area could be overwhelming. I really appreciate the way author Neil A. Cohen approached this subject. By choosing just one pop culture phenom to analyze, as he did with The Walking Dead, he provides a really well-crafted narrative that can be applied to any Fantrepreneurial tract."
—Lance Fensterman, President of ReedPOP Global, world's largest pop culture event company

"Fandom is a complex subject ...