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Business Policy and Strategy: The Art of Competition

By Chris Chatfield, Cheryl Van Deusen (Editor), Steven Williamson (Editor), Harold C. Babson (Editor)
eBook
$140.99
By Chris Chatfield, Cheryl Van Deusen (Editor), Steven Williamson (Editor), Harold C. Babson (Editor)
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In today's rapid-fire, global economy, insightful business policy and on-target strategy are essential for a corporation's survival. Business globalization, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures-along with the new emphasis placed on shareholders-contribute to feelings of uncertainty throughout the marketplace. Add to that the constantly changing e-commerce environment and staying current with plans and procedures becomes even more crucial...