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Business Reference Guide: Global Marketing & Public Relations

By The Editors of Salem Press (Editor)
eBook
$19.95
By The Editors of Salem Press (Editor)
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This volume offers an expansive overview of global marketing techniques and public relations strategies. The essay collection is broken up into several sections that detail a variety of international marketing methods and evaluate the potential problems organizations face in pursuing global marketing strategies.

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BusinessBusiness - General & MiscellaneousMarketing & SalesMarketingBusiness - General & MiscellaneousMarketing - General & MiscellaneousPublic Relations