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Busting Silos: How Snowflake Unites Sales and Marketing to Win its Best Customers

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Unify your teams and go to market like the best in the business

Hillary Carpio and Travis Henry of Snowflake helped scale the go to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates—what they call "one-team GTM."

In Busting Silos: How Snowflake Unites Sale...