Buyer First: Grow Your Business with Collaborative Selling

It’s time to forget everything you think you know about selling.

Winning new customers is the number one challenge 80 percent of entrepreneurs face—and a big reason half of small businesses fail within five years. In Buyer First, Carole Mahoney—who once struggled to pay bills and is now a top sales coach and influencer—says the reason so many of us are bad at selling is, well, we think selling is bad.

In the “book my clients have been asking me for,” Mahoney shares her revolutionary sales-suc...