The pressures of contemporary electioneering force political professionals into 'campaign mode'—a state of mind that merges a visceral drive to win elections with a deep-seated habit of strategic thinking. Wise political professionals know the basic rules of electoral strategy and how to read the political terrain. Campaign Mode examines the strategic histories of five successful congressional candidates—Ohio's Ted Strickland, Georgia's Bob Barr, California's Loretta Sanchez, Tennessee's Harold Ford, Jr., and Pennsylvania's Rick Santorum. The authors—both of whom have advised major political figures—combine original interviews, survey data, historical investigation, and first-hand observation of the candidates to reveal the inner workings of electoral politics. They demonstrate that campaigns do matter and show readers how to think like political professionals.
About the Author
Michael John Burton is assistant professor of political science at Ohio University. Daniel M. Shea is associate professor of political science at Allegheny College.
Table of Contents
Chapter 1 Campaign Mode and Professional Understanding
Chapter 2 Strategic Effects
Chapter 3 Build Strong Connections with the Electorate: Ted Strickland, Sixth District of Ohio
Chapter 4 Hammer at the Opponent's Weak Point: Bob Barr, Seventh District of Georgia
Chapter 5 Defy Conventional Wisdom: Loretta Sanchez, Forty-Sixth District of California
Chapter 6 Gain the Center without Losing the Base: Harold Ford Jr., Ninth District of Tennessee
Chapter 7 Preempt the Challenge: Rick Santorum, Pennsylvania
Chapter 8 Conclusion: Campaign Mode Revisited