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CARE for Your Clients: Three Steps to Building a Great Brand Around Client Experience
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How do you turn everyday service into brand loyalty?
CARE for Your Clients reveals a practical three-step system to help businesses deliver unforgettable client experiences and rise above the competition. Grounded in the author’s real-world leadership in marketing, sales, and client account management within a major engineering and construction firm, this guide introduces a transformative approach to client experience.
At the heart of the book is brand convergence, the alignment of corporate ...
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