Carry a Chicken in Your Lap: Or Whatever It Takes to Globalize Your Business

Tactics and strategies to help business representatives succeed in foreign markets.

Recession-hit American companies are sending people overseas in record numbers in search of new business. But sadly around seventy-five percent of these expats fail, costing an estimated two billion dollars a year. CEOs, vice presidents of international marketing, and HR departments must learn how to choose and educate the right people to send overseas. Beyond helping companies to save money, this book will ...