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Case Analysis of Cognitive Switch Between Chinese and English Languages: Encouraging Learners to Explore on Their Own the Reasons Behind

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The Chinese language contains a set of mind-sets that differ from those in English. Such differences between languages require mind-set conversion in cross-cultural communication. In applying cognitive linguistic theories to examining cross-cultural communication cases, this book explores cognitive mind-sets in English and Chinese as well as the processes of converting them from one language to another. It focuses on the principles by which a language selects its cognitive perspective based...