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Category Design For Social Change: How Languaging, Superconsumers, And Lightning Strike Marketing Can Change The World For Good
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Everything is the way it is because someone changed the way it was.
For example, in the early 1900s, women and men were not paid the same amount of money for the same amount of labor.
Because it was the law.
That is, until 1972 (in Canada) and 1963 (in the United States), when a new POV emerged.
Equal Pay For Equal Work.
Five small, strategically p...