Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

by Tim Brown
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Overview

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation by Tim Brown

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.  

Product Details

ISBN-13: 9780061937743
Publisher: HarperCollins Publishers
Publication date: 09/29/2009
Sold by: HARPERCOLLINS
Format: NOOK Book
Pages: 272
Sales rank: 375,487
File size: 695 KB

About the Author

Tim Brown is the CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the global consultancy that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V.

Today IDEO applies its human-centered approach to drive innovation and growth for the world's leading businesses, as well as for government, education, health care, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such corporations as Microsoft, PepsiCo, Procter & Gamble, and Steelcase.

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Change by Design 4.2 out of 5 based on 0 ratings. 14 reviews.
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RolfDobelli More than 1 year ago
Tim Brown's understated, exciting take on innovation draws its inspiration from design; he calls the process "design thinking." Brown is CEO and president of IDEO, an influential U.S. design and innovation firm. This book conveys that innovation is the norm at IDEO. The company expects employees to come up with not just fresh ideas but new solutions to real-world problems. Brown's and IDEO's expectations of changing the world are realistic because they've done it more than once; their excitement about creation never seems giddy or off-balance. IDEO has accomplished so much that many of Brown's suggestions might seem familiar to those in the field, where IDEO's techniques are already widely known. Even so, this methodical, socially aware approach proves engaging and useful. getAbstract recommends this guide to designers, to those who works with designers and to anyone interested in innovation and creativity.
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JFGHC More than 1 year ago
Most business people and organizations nowadays are looking for ways to incorporate innovation into their processes, this book goes beyond that, written by Tim Brown who is the CEO of IDEO which is a company leader in design and innovation this book gives you an introduction to design thinking and explains why is important for you and your company to start thinking and acting this way if you want to have happy and loyal customers. The book covers many topics in innovation and gives clear examples and tips on how to use them on your own. This book is a must for anyone interested in innovation.
Anonymous More than 1 year ago