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Change Marketers: La empresa como agente de cambio

By José Carlos León Delgado, Javier Creus (Foreword by), Oyer Corazón, Yolanda Domínguez, José Illana, Giovanni Martinez, Lucía Roldán, Cande Sánchez Olmos, Sònia Valiente
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By José Carlos León Delgado, Javier Creus (Foreword by), Oyer Corazón, Yolanda Domínguez, José Illana, Giovanni Martinez, Lucía Roldán, Cande Sánchez Olmos, Sònia Valiente
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El libro incluye por primera vez publicado el Nuevo Código Ético de la Asociación Española de Marketing:

“Somos conscientes de la responsabilidad que tenemos con todos nuestros stakeholders, empezando por el destinatario final de nuestros productos y servicios, asumiendo responsablemente nuestro papel de agente capaz de promover cambios positivos en la sociedad.”


Rafael García Gallardo, Director de Madrid School of Marketing – MSMK : “Change Marketers supone un paso mas allá del marketing qu...

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