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CHANGING FACE OF E-COMMERCE IN ASIA

By Abhishek Behl (Editor), Pankaj Dutta (Editor), Pratima Sheorey (Editor), Chris Rowley (Editor)
eBook
$118.00
By Abhishek Behl (Editor), Pankaj Dutta (Editor), Pratima Sheorey (Editor), Chris Rowley (Editor)
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Asia has been a hub for e-commerce companies in the past decade and the growth trajectory narrates the story of bright future. Its growth has largely impacted the economic, social and technological advancements in every country and contributed to global trade. Nonetheless, the success and failure of e-commerce companies lies on various factors, some of which include product pricing, competition, strategies and business models. However, with surveys in India indicating how sale of counterfei...

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