Chatter Marketing: Putting the Relationship Back in Customer Relationship Marketing

A detailed guide to monitoring customers online-and then delivering exactly what they want, when they want it

Every marketer's dream is to overhear what customers say about their company and discover their future purchasing plans. With Chatter Marketing, Neil Rosen reveals how keeping tabs on the "chatter" produced by customers-questions on Twitter, searches on websites, products "liked" on Facebook, posts in user groups-gives marketers an unprecedented look into the minds of their customers...