Cholo Style: Homies, Homegirls and La Raza

The powerful Chicano street-tough look—or cholo style—continues to become incorporated as a matter of pride in the fast-growing American Hispanic culture and, as reported by The New York Times, is now part of “the fashion vernacular of non-Latinos as well.”

From his San Francisco home, author Reynaldo Berrios started Mi Vida Loca maga-zine in 1992 (nearly two years prior to the release of Allison Anders’ movie of the same name) with ambitious goals: “I wanted vatos to get started on a peace ...