Christotainment: Selling Jesus through Popular Culture

For more than two thousand years Christian expansion and proselytizing was couched in terms of 'defending the faith'. Until recently in the United States, much of that defense came in the form of reactions against the 'liberal' influences channeled through big-corporate media such as popular music, Hollywood movies, and network and cable television. But the election of Ronald Reagan as a Hollywood President introduced Christian America to the tools of advertising and multimedia appeals to c...