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CIM Coursebook 06/07 Marketing Fundamentals

By Frank Withey, Geoff Lancaster
eBook
$32.99
By Frank Withey, Geoff Lancaster
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Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification.

Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interacti...

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