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The purpose of CIO Master - Unleash the Digital Potential of IT is to provide guidelines for building a framework to run a highly effective, highly innovative and highly mature digital IT organization. Also, it provides the principles to reinvent CIO leadership via practicing multitudes of digital influence. -Rebrand digital CIOs with multiple personas -Reinvent IT to unleash its full digital potential -Reenergize changes as an ongoing digital capability -Refine talent management to bridge IT skills gap -Remaster multidimensional IT to create multi-level business value -Renovate strategy execution continuum to improve effectiveness -Reimagine IT as an innovation engine to catalyze business growth -Reshape IT via leveraging “3P”s: Principle, Portfolio, Performance -Retool IT agility to adapt to changes Part I: CIO LEADERSHIP: The prominence of the CIO role has risen greatly as IT has become an increasingly important success factor of the digital organization. The CIO position has a shorter history, but a more dynamic role to play due to the continuous changes of information and technology. Compare to the other executive positions, the CIO role continues to be shaken up, refined, reinvented and reenergized. Part II: Unleash Digital Potential of IT: The business paradigm is shifting from the industrial age to a new digital era. Digital organizations are hyperconnected and interdependent, and they have to continue to adapt to the digital new normal with “VUCA” characteristics -Velocity, Uncertainty, Complexity, and Ambiguity. Now with the acceleration of digital speed, IT organizations are at a crossroad, where it will either reinvent its tarnished image or become irrelevant in the digital age. So the challenge facing IT leaders is on how to re-imagine IT and unleash its full digital potential.