Cities for Sale: Municipalities as Public Relations and Marketing Firms

Examines how US cities have adopted the tactics of public relations and marketing firms to "brand" themselves.

Today's cities are competing with each other on many levels-for our business, for our residency, for our tourism dollars, for our employment, and much more. Especially in light of market models of governance seeping into the public sector, it has become both necessary and prudent for city staff to undertake place promotion to attract many potential stakeholders. In Cities for Sale, ...