Clarks in Jamaica

Clarks in Jamaica tells the story of the phenomenal popularity of Clarks shoes in Jamaica – from their initial journey from the quiet village of Somerset to the West Indies one hundred years ago, through to their adoption as the rudeboy and Rasta shoe of choice during the 1960s, and the filtering of this popularity into reggae and dancehall song lyrics. Featuring current and historic photographs, new interviews and never—before—seen material from the Clarks archive, particular focus is on t...