Closing the Sale: 5 Sales Skills to Achieving a Win-Win

Customer success leads to your success—when you learn how to guide the conversation and turn talking into decision-making.

Closing is a process, not an event. In the closing process, there are inevitably many conversations with a variety of potential clients. Closing the Sale will teach you how to influence good decisions to achieve mutually beneficial outcomes from these conversations.

For clients, decision-making can seem daunting. They may often favor the noncommittal "maybe" over the d...