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Co-Created: The Cultural Strategy That Redefined Pacsun
Hardcover
$32.00
12|
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A Culture-First Strategy for Brand Reinvention
In a marketplace defined by change, legacy brands can't afford to operate on outdated playbooks. In Co-Created, Pacsun CEO Brieane Olson reveals how the brand achieved cultural relevance and business transformation-not by leading Gen Z, but by building alongside them.
Told through Olson's leadership perspective, this book details how Pacsun embedded co-creation across every level of the business. From creator partnerships and viral content to pur...
In a marketplace defined by change, legacy brands can't afford to operate on outdated playbooks. In Co-Created, Pacsun CEO Brieane Olson reveals how the brand achieved cultural relevance and business transformation-not by leading Gen Z, but by building alongside them.
Told through Olson's leadership perspective, this book details how Pacsun embedded co-creation across every level of the business. From creator partnerships and viral content to pur...
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