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Co-opetition 4 out of 5 based on 0 ratings. 1 reviews.
Serapicos_Edson More than 1 year ago
While Porter focused the INDUSTRY dinamic, this book put the business itself in the center of the strategic analysis and look around in a different manner. Starting with the players analysis throught the Value Net (VAN), that includes Customers, Suppliers, Competitors and Complementors, the book moves to the "Game", which considers the PARTS: Palyers; Added value; Rules; Tatics and Scope. It is a very interest way to think of and analysie a business. It also presents a large case studies (old, but very illustratives).