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Code to Cure: Digital Therapeutics and the Future of Pharma

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When medicine is written in code, how do you market the cure?
A quiet revolution is reshaping healthcare. From video games prescribed for ADHD to AI-powered platforms preventing diabetes, digital therapeutics (DTx) are no longer experiments—they are becoming medicine itself. And with this shift comes an urgent question for pharma: how do we market therapies made not of molecules, but of algorithms?
In Code to Cure: Digital Therapeutics and the Future of Pharma, Subba Rao Chaganti—a renowned a...