Cognitive Interviewing: A Tool for Improving Questionnaire Design

"As both an academic instructor in questionnaire design and a research design methodologist for the federal government, I feel this book is very timely, useful for students and practitioners, and unique in its use of real world practical examples that most everyone can relate."
—Terry Richardson, General Accounting Office

"The combination of theory and practical application will make this a useful book for students as well as professionals who want to learn how to incorporate cognitive inter...